Project Name and URL:
Location/Creator/ Author/Organization: Amanda Rose/ Twitter
Media and how it is used: Twitter is virtual community which allows people to communicate in short text messages globally.
The notion of the Twestival originated from a small group of people who wanted to organize an offline social fundraising event. A lot of event planning went into organizing the event before it could be posted or ‘Tweeted’ online, such as preparing all the legal documentation, building a website etc. When the Tweet was originally posted 128 cities signed up within the first week- as the event became of a global scale it became necessary to find event organizers and create event teams for each city. Finding the right people to manage the event was easy to find as twitter connected people and programs such as Skype allowed them to work together and organize the event. The Twestival teams created local communities people didn’t know they had and it also encouraged team loyalty and spirit, ensuring that main focus remained on the fundraising.
Points reflecting on its success: The Twestival raised over $250 million dollars for the charity: Water foundation. The main success lies in the creation of local Twestival communities which were created with Twitter. The creation of Twestival webpage in which each city had its own blog page where team members could upload their experiences towards the project. The blog page acted as a ‘hub page’ in which it allowed the local team to communicate and upload posts, whilst the global community gained greater understanding of the Twestival in their city.
Points possible to transfer to the Newcastle context:
Creating a local Twestival in Newcastle can encourage people to visit Newcastle for a public charitable event. Twitter is a social media tool in which word spreads fast and many people can be informed of an event. As experienced in the Twestival, the usage of Twitter to create an event can inspire a local community which previously never existed.
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