Mob Research: 100 Single Ladies

Project Name and URL:
100 Single Ladies (http://www.tridentunwrapped.co.uk/Pages/homeflash.aspx#/home).

Location & Creator/Author/Organisation:
Piccadilly Circus, London for Trident Unwrapped.

Media and how it is used:
In celebration of Trident's free Beyoncé gig in Novemenber 2009, the company filmed a short clip with 100 women performing Beyoncé's Single Ladies (Put a Ring on it) in Piccadilly Circus, London as a means of promotion.

Points reflecting on its success:
The stunt similar to that of 'In search of Maria' has been somewhat successful attracting over 3 million viewers on YouTube although not as many views in comparison.