Location/Creator/ Author/ Organisation-The Causecast/ Max and Jason/ Blog Action Day
Media and how it is used: Blog Action Day brings together bloggers together from around the world to focus on one issue ‘Poverty’. 13,000 bloggers communicated to 13 million people about their views on preventing ‘poverty’ around the world.
Points reflecting on its success:
Blog Action Day makes the virtual world aware of one critical issue addressing the world for one day. Blog Action Day has made millions of blog readers worldwide aware about the issue of poverty. Blog Action Day has resulted in people taking action to prevent poverty. For example a torrent downloading company has asked it users to donate a small portion of the money they save from downloading to support poverty. Local business also supported the issue by donating their profits to charities which prevent poverty.
Points possible to transfer to Newcastle context:
On a smaller scale, hosting a event similar to Blog action day, which encourages locals, students and visitors in Newcastle to voice their opinions about Newcastle- its problems and its highlights. The blogs will make the wider public aware about the current Newcastle situation, as well as bring the local community together to promote change in the city.
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