ConQwest

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The above images: http://homepages.nyu.edu/~dc788/conqwest/about.html

Project Name and URL: ConQwest, http://homepages.nyu.edu/~dc788/conqwest/about.html

Location/Creator/ Author/Organization: Manhattan/ Frank Lantz + Mattia Romeo/ ConQuest/ Semacode.

Media and how it is used: QR code or Semacode is 2 dimensional code which when scanned provides a real-time hyperlink to the user. The QR code is used to create an urban game. A QR code sticker is placed around the city on the day of the game, on billboards, street signs and windows, whilst some are revealed by talking to people. A person uses the camera on their phone to scan the QR code, and when the code is scanned it is logged on the ConQwest HQ and points are awarded. The QR codes also contain clues which reveal the ‘Super Treasure’.

Points reflecting on its success:

125 people consisting of 5 teams played in ConQwest. The urban game allows tourists and visitors to view the city in a different way. Scanning the QR codes provide an efficient way of mapping the route/ paths people take through the city, whilst also identifying revealing clues to the ‘super Treasure’.

Points possible to transfer to the Newcastle context:

Implementing and advertising the ConQwest game in Newcastle and installing QR codes throughout various art installations throughout the city, can create a unique game, in which people especially to travel to Newcastle to participate, and whilst doing so they are able to appreciate the art, culture and scenery the city has to offer.