Mob Tactics - Improv Everywhere

Link to Videos: http://www.youtube.com/user/ImprovEverywhere

Project Name and URL:
Improv Everywhere, http://improveverywhere.com/

Location & Creator/Author/Organisation:
New York City, created by Charlie Todd in 2001.

Media and how it is used:
The Improv Everywhere group causes scenes of chaos and joy in public places and they have executed over 100 missions utilising tens of thousands of undercover agents.

Points reflecting on its success:
The group advertises there comedic stunts on their website and various social media pages. There recent popularity has led to them being shown on the nightly news and various talk show programs including the David Letterman show. The group has a wide variety of stunts that it grows each year into larger and larger public mob events.