The above image is courtesy of http://mashable.com/2009/06/02/seaworld-social-media/
Project Name and URL:
Worlds Of Discovery – Seaworld and Busch Gardens Photo Adventure. (http://myphotoadventure.com/wod-fbc/).
Location & Creator/Author/Organisation:
International, created by Buddy Media.
Media and how it is used:
Facebook and iPhone application where two pictures are displayed side by side and the user is asked to identify five differences within a given time limit. Along the way users have the option to link to and become fans of various Sea World theme parks around the world that are displayed in the images.
Points reflecting on its success:
The users score is shared with friends and broadcast on the live feed page as part of a competition, thereby increasing the exposure. Within days the application and fan pages were added by over 500,000 users and accessed by millions of others.
Points of possible transfer to the Newcastle context:
Possibly creating an application that uses a similar picture difference method however, the images are of the various Renew Newcastle shops. Thereby broadening the exposure of the shops, their location, and products, and also linking to the Renew Newcastle blog.
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The above image is courtesy of http://fiestamovement.com/
Project Name and URL:
Ford Fiesta Movement. (http://fiestamovement.com/).
Location & Creator/Author/Organisation:
United States of America, created by Ford.
Media and how it is used:
To promote the new Fiesta, Ford has given 100 brand new cars to various “social agents” for free in the hope that they will test the cars over a 6 month period and report through various online methods including Twitter, YouTube, Flickr, Facebook, blogs, and events. Ford has also withheld from spending any money on more traditional media advertisements.
Points reflecting on its success:
Towards the end of the six month trial period the figures stand at approximately 4.3 million YouTube videos, 500,000+ Flickr views, 3 million+ Tweets, and 50,000 interested potential customers, 97% of which don’t currently own a Ford.
Points of possible transfer to the Newcastle context:
Possibly utilising a similar trial period with various products that are sold within the Renew Newcastle shops, whereby samples will be given to the public both in the city and the suburbs and they are required to report on various aspects of the product through social networking avenues. ______________________________________________________________________________________
The above image is courtesy of http://www.redcross.org/
Project Name and URL:
Red Cross Haiti Earthquake Appeal. (http://www.redcross.org/).
Location & Creator/Author/Organisation:
International, created by the Red Cross.
Media and how it is used:
Through Twitter and an mobile phone SMS campaign the Red Cross appealed for donations to help those affected by the Haiti Earthquake.
Points reflecting on its success:
Within the first 48 hours the Red Cross raised over $4 million from Twitter and SMS donations alone.
Points of possible transfer to the Newcastle context:
Possibly utilising a similar social network and SMS system to alert the Renew Newcastle operators of various sites that are available for lease or for funding and donations to refurbish sites in order to ready them for occupation. ______________________________________________________________________________________
The above image is courtesy of http://www.facebook.com/skittles
Project Name and URL:
Skittles social media experiment. (http://www.skittles.com/).
Location & Creator/Author/Organisation:
International, created by Mars Confectionaries.
Media and how it is used:
Mars has turned the entire site into a huge social media experiment by displaying a navigational overlay on the Skittles.com homepage. The overlay displays a Twitter search page for the word “skittles” with further navigation options to link to videos on the Skittles YouTube channel, or photos on the Skittles Flickr stream, or a friends link to the Skittles Facebook fan page.
Points reflecting on its success:
The Facebook fan page grew from 500,000 fans to over 3.6 million+ fans over the duration of the experiment, which is still currently running.
Points of possible transfer to the Newcastle context:
Possibly adding a function similar to this to the Renew Newcastle website with a pop up navigational overlay with direct links to the various Renew Newcastle projects and linking to further information of exhibitions, videos, photos, etc.
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The above image is courtesy of http://bemoneyconfident.com/febusave/
Project Name and URL:
Febusave. (http://bemoneyconfident.com/febusave/about.php).
Location & Creator/Author/Organisation:
Australia, created by ANZ Bank.
Media and how it is used:
ANZ Bank has created a program to help Australian women save money as it noted that 45% of women had saved less than they hoped to in the last 12 months and 51% of women would last less than three months on their current savings if they lost their job. The program aims to get women saving money during the month of February and continue on throughout the remainder of 2010, with the opportunity of winning a $5,000 prize.
Points reflecting on its success:
The program has a facebook fan page and also can be followed on Twitter, Delicious, Digg, ans Stumble Upon. Currently 167 people have given up driving to work, 376 are giving up snacks, 494 are giving up coffees, 1613 are not buying lunch, 217 have given up buying shoes, 1500 have given up shopping, 102 have given up taxis, 105 have given up presents, 309 have given up pampering, 928 have given up eating out, 769 have given up treats, 376 have given up snacks, and a total of 6603 have joined the program.
Points of possible transfer to the Newcastle context: Possibly creating a similar initiative for property owners to pledge their property for lease to the Renew Newcastle initiative.
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The above image is courtesy of http://www.yiyinglu.com/sc/illustration
Project Name and URL:
Fail Whale. (http://www.yiyinglu.com & http://www.zazzle.com/failwhale)
Location & Creator/Author/Organisation:
Australia, created by Yi Ying Lu.
Media and how it is used:
The Fail Whale was made famous by Twitter during a period of downtime. The image was sourced from iStockPhoto, however the original designer was not well referenced. It wasn’t until the Fail Whale Zazzle store was opened that the original designer of the logo began to receive the recognition she deserved through the increased promotion of the logo through the sale of t-shirts. This inevitably triggered a world wide trend and Yi Ying is benefiting from profits from the shop, sales of her prints, and future design work.
Points reflecting on its success:
The Fail Whale fan club actively supports the store and since the discovery of the original designer and the inception of the store and the fan club there has also been the addition of a facebook fan page and numerous tweets and home made variations to the design. The Zazzle shop has made approximately $4200.00 from the 12,000+ visits they've receivedand the Facebook fan group currently has 3154 fans.
Points of possible transfer to the Newcastle context:
Possibly the creation of a powerful logo to accompany the Renew Newcastle shopfront advertising and also a series of t-shirts with the logo and specific shop details printed on them, or carry bags etc that display the new logo.
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