Monday, February 8, 2010

Flash Mob: Bondi Beach Gets Flipped!



Project Name and URL:

Bondi Beach Gets Flipped
http://www.youtube.com/watch?v=v9rytUeq62k

Location & Creator/Author Organisation:
Bondi Beach, Sydney – Flip HD video cameras

Media and how it is used:
A promo clip of Flip's MinoHD USB video camera in action! The clip starts off with a lone individual walking pass a crowd of sunbathers and placed his boombox on the sand in the middle of the crowd and pressed play. One after the other, beachgoers joined in dancing/surfing on their towels in sync with the boombox. The quality of the clip was supposedly captured by Flip's MinoHD USB video camera.

Points reflecting on its success:
  • The clip was appropriate for the product it was marketing/selling.
  • The mob was at a popular location.

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