The Social Media Campaign - An Explanation

The following image speaks a thousand words in regards to a definition of social media campaigns.


The image above and the points below are courtesy of Laurel Papworth (laurelpapworth.com) and Gary Hayes (personalizemedia.com).

INVOLVE - listen to, live the social web, understand it, this cannot be faked.
CREATE - make relevant content for communities of interest.
DISCUSS - no conversation around it, then the content may as well not exist.
PROMOTE - actively, respectfully, promote the content with the networks.
MEASURE - monitor, iteratively develop and respond or be damned!