Social Media in Japan

http://file.yoppa.blog.shinobi.jp/theconversation_jp_20090127.PNG

Project Name and URL:
Social Media in Japan

Location & Creator/Author Organisation:
Take me 2 Japan. Published on the 12th of February 2009. 4:55pm.
http://takeme2japan.wordpress.com/2009/02/12/social-media-in-japan/

Media and how it is used:
The article gives a general critique of social media in its ability to exchange information, sharing and discussing information among human beings. Specifically this article focus on the Japanese Social Media scene. Highlighting its diversity yet its isolation due to language and cultural barriers.

Points reflecting on its success:
- It is interesting to note advertising on the internet in Japan is not as prominent. Advertising in Japan is still experiencing major growth, TV still remain as the major media. This is worth investigating as the social life of the new generation change, the community often want information fast and whenever suitable. The age of waiting for TV shows is on decline, causing the thriving development of online communication through social media. Japanese social media scene includes international favourites such as twitter, yahoo, also countless japanese specific forums, wiki, media exchange sites. Seen from the chart above. Japanese may only cater specifically to its national language but its social media certainly does not lack a range.

Get Together Demo

Get Together Demo from Adam Little on Vimeo.

Project Name and URL: ‘Get Together Demo’ http://www.vimeo.com/6326025

Location/Creator/ Author/ Organisation- Adam Little

Media and how it is used: ‘Get Together’ is a social media concept which uses a combination of SMS and the web to connect people and organise events. The event organiser creates an event on the website ‘Get Together’ and the event is given a unique phone number which all guests can use to communicate with one another. The event creator can then sync their phone contacts to the website and send out a SMS invitation for the event, friends of friends can also join the event by sending a message to the event number. The website allows the creator to select a location, time and date, and even define roles necessary to organise the event. The mobile and web combination enables people who have joined to the event to instantly post suggestions, receive feedback, accept roles and responsibly regarding the event by sending a SMS to the event phone number.

When the event is over, the website remains for friends to upload photos of the event and maintain contact with new acquaintances.

Points reflecting on its success:

The ‘Get Together’ concept successfully integrates the web and mobile communication allowing the users to instantly receive SMS messages which are also logged on the event page of the website. The ‘Get Together’ concept makes organising and publicising events faster and easier.

Points possible to transfer to Newcastle context:

A similar concept to ‘Get Together’ can be beneficial to organise and inform the Newcastle community of public events in the area. It can also be used to organise and promote the City Switch event in Newcastle.