Project Name and URL:
The Pepsi Refresh Project (http://www.refresheverything.com/).
Facebook
Twitter
Location & Creator/Author/Organisation:
Pepsi.
Media and how it is used:
Instead of using tv advertisements which is the norm for Pepsi especially for the SuperBowl, Pepsi has decided to invest in social media of up to $20 million dollars. The idea of the project is that users are able to submit their ideas through their main website about ways they could change/ make the world a better place which is what the funding is going into. Facebook and Twitter accounts are also maintained to update the contestants of the current voting poll as well as encourage a broader community to participate in the voting itself.
Points reflecting on its success:
Though it has not come to fruition, the event has attracted over 305,000 fans on Facebook and over 20,000 followers on Twitter as of now. Interesting approach to social media campaigning about other potential campaigns which are worthy of funding.
The Pepsi Refresh Project (http://www.refresheverything.com/).
Location & Creator/Author/Organisation:
Pepsi.
Media and how it is used:
Instead of using tv advertisements which is the norm for Pepsi especially for the SuperBowl, Pepsi has decided to invest in social media of up to $20 million dollars. The idea of the project is that users are able to submit their ideas through their main website about ways they could change/ make the world a better place which is what the funding is going into. Facebook and Twitter accounts are also maintained to update the contestants of the current voting poll as well as encourage a broader community to participate in the voting itself.
Points reflecting on its success:
Though it has not come to fruition, the event has attracted over 305,000 fans on Facebook and over 20,000 followers on Twitter as of now. Interesting approach to social media campaigning about other potential campaigns which are worthy of funding.
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