Mob Research: In search of Maria

Project Name and URL:
In search of Maria (http://www.vtm.be/op-zoek-naar-maria-2009/).

Location & Creator/Author/Organisation:
Central Station. Antwerp, Belgium.

Media and how it is used:
Originally used as a promotional stunt to promote a Belgian tv program for the lead role in the musical The Sound of Music, it gathered 200 dancers to perform at Central Station Antwerp in Belgium on the 23rd, of March 2009 at 8am which attracted hundreds of people who thoroughly enjoyed the performance.

Points reflecting on its success:
The stunt was a great success as a means for promotion attracting everyday commuters at the station and surprising them. Since then it has been viral on YouTube attracting over 14 million viewers as well as dozens of related videos of similar footage.