Project Name and URL:
Sydney Flash Mob Freeze, http://www.sydneyflashmob.com/
Location & Creator/Author/Organisation:
Pitt St Mall, Martin Place, Sydney CBD/ Matthew Van Roon/ Sydney Flash Mob.
Media and how it is used:
A Facebook Event was created and sent to 42,000 users from which 3700 confirmed their participation. A Facebook group with 946 members is also created. The Facebook group allows any Facebook user to join and be up to date with the next flash mob event. See http://www.facebook.com/group.php?v=wall&gid=21615191005
Points reflecting on its success:
The stunt is successful as it was organised soley on facebook and spread to attract 3700 participants. The stunt was aired on the Sydney Evening News and the 7pm Project, on channel 10 also did a story featuring sydney Flash Mobs. The video on Youtube has had over 155, 000 views.
Sydney Flash Mob Freeze, http://www.sydneyflashmob.com/
Location & Creator/Author/Organisation:
Pitt St Mall, Martin Place, Sydney CBD/ Matthew Van Roon/ Sydney Flash Mob.
Media and how it is used:
A Facebook Event was created and sent to 42,000 users from which 3700 confirmed their participation. A Facebook group with 946 members is also created. The Facebook group allows any Facebook user to join and be up to date with the next flash mob event. See http://www.facebook.com/group.php?v=wall&gid=21615191005
Points reflecting on its success:
The stunt is successful as it was organised soley on facebook and spread to attract 3700 participants. The stunt was aired on the Sydney Evening News and the 7pm Project, on channel 10 also did a story featuring sydney Flash Mobs. The video on Youtube has had over 155, 000 views.
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