Carrotmob

Carrotmob Makes It Rain from carrotmob on Vimeo.

Project Name and URL:
Carrotmob

www.carrotmob.org

Location & Creator/Author/Organisation:
Major Cities i.e. New York, Brussels, Sydney; Carrotmob is a project of Virgance - A for-profit activism company.

Media and how it is used:

• Twitter, Facebook - creator posted a one-off event, invite and tweet to network of friends who then on a particular day would mob a shop in order to reward the businesses who are making the most socially responsible decisions.
• Blogs and photos from mobile phones were used to show how the Carrotmob went on the day.

Points reflecting on its success

• It's a win-win situation; it has measurable results; its fun; its simple to organise
• A new method of activism