Friday, February 26, 2010
Thursday, February 25, 2010
Wednesday, February 24, 2010
Wednesday, February 10, 2010
Social Networking for Urban Planning
Project Name and URL:
Web 2.0 for Urban Planning
Location & Creator/Author Organisation:
Crystal Wilson
Media and how it is used:
the author, Wilson promotes a social networking achieved through multimedia and vision sharing.
Points reflecting on its success:
Social networking alters our perception of space, not geographically but through communication, our distance has reduced to the minimal. This also results in a new way of interpreting urban landscapes. Our travels no longer need to be steps taken across a path but instead stretching the mind to reach new territory. This not only benefit isolated communities but also provided new grounds for new business service.
Web 2.0 for Urban Planning
Location & Creator/Author Organisation:
Crystal Wilson
Media and how it is used:
the author, Wilson promotes a social networking achieved through multimedia and vision sharing.
Points reflecting on its success:
Social networking alters our perception of space, not geographically but through communication, our distance has reduced to the minimal. This also results in a new way of interpreting urban landscapes. Our travels no longer need to be steps taken across a path but instead stretching the mind to reach new territory. This not only benefit isolated communities but also provided new grounds for new business service.
Social Networking for Urban Planning
View more presentations from PlaceVision.
Social Media in Japan
http://file.yoppa.blog.shinobi.jp/theconversation_jp_20090127.PNG
Project Name and URL:
Social Media in Japan
Location & Creator/Author Organisation:
Take me 2 Japan. Published on the 12th of February 2009. 4:55pm.
http://takeme2japan.wordpress.com/2009/02/12/social-media-in-japan/
Media and how it is used:
The article gives a general critique of social media in its ability to exchange information, sharing and discussing information among human beings. Specifically this article focus on the Japanese Social Media scene. Highlighting its diversity yet its isolation due to language and cultural barriers.
Points reflecting on its success:
- It is interesting to note advertising on the internet in Japan is not as prominent. Advertising in Japan is still experiencing major growth, TV still remain as the major media. This is worth investigating as the social life of the new generation change, the community often want information fast and whenever suitable. The age of waiting for TV shows is on decline, causing the thriving development of online communication through social media. Japanese social media scene includes international favourites such as twitter, yahoo, also countless japanese specific forums, wiki, media exchange sites. Seen from the chart above. Japanese may only cater specifically to its national language but its social media certainly does not lack a range.
Tuesday, February 9, 2010
StickyStreets Poster Mock-Up
I've gotten the textures used in the Poster Mock-Up from http://www.smashingmagazine.com/texture-gallery-stone-walls-brick/ which has allowed full use of textures for both personal and commercial use.
Monday, February 8, 2010
Sticky Street Art Research: Vampire Weekend
Interesting music video clip with the use of electrical tape covering the streets.
Political Mobbing
Project Name and URL:
Indian Students Protest –May31st 2009 - http://www.theage.com.au/national/indian-anger-boils-over-20090531-brrm.html
Location & Creator/Author Organisation:
Flinders Street Station - Federation of Indian Students of Australia
Media and how it is used:
This is a simple obstruction and media coverage strategy. 2000 people flooded Flinders Street Station in support of one cause however as tensions flared, Flinders Street Station itself became an object of attack. Violence as well as the sheer number of people attracted media attention.
Points reflecting on its success:
Its effect was definitely a short one and although this issue still remains in mainstream media, not enough has been done to continue to place this issue at the forefront of daily coverage.
Indian Students Protest –May31st 2009 - http://www.theage.com.au/national/indian-anger-boils-over-20090531-brrm.html
Location & Creator/Author Organisation:
Flinders Street Station - Federation of Indian Students of Australia
Media and how it is used:
This is a simple obstruction and media coverage strategy. 2000 people flooded Flinders Street Station in support of one cause however as tensions flared, Flinders Street Station itself became an object of attack. Violence as well as the sheer number of people attracted media attention.
Points reflecting on its success:
Its effect was definitely a short one and although this issue still remains in mainstream media, not enough has been done to continue to place this issue at the forefront of daily coverage.
FutureVisions: Concept development
http://www.estherstocker.net/stocker_inst_x2.html
What I don't know about space, 2008,masking tape, foam core and emulsion paint on wall, 3,69 x 10 x 2,8 m, exhibition view MUSEUM 52, London, Photo: Andy Keate
Future Visions: Sticky Street Art
Examples of temporary graffiti/sticky street art in alleyways. Future Visions were drawn from these artwork.
Image: http://heapsgood.files.wordpress.com/2009/08/buff-diss-fringe-07.jpg
Future Visions aspires to, bringing dreams and streets to life by drawing along ailing streets, lanes and alleys. Future Visions' first event will be based in Newcastle's Hunter Street Mall.
Concept Branding 2
Image: Gruchy, I. 2002, Camera 3: Surface Space, Australian Centre for Contemporary Art. Melbourne, viewed at 7 Feb 2010.
Concept Branding 1
Image: Gruchy, I. 1995, Camera 2: Projecting Space, installation, Centre for Contemporary Photography, Melbourne, 2002 viewed at 7 Feb 2010. http://www.artprojection.com.au/html/installation.htm
Synopsis: Place making through participatory planning
More than just simply regulating land-use, the text describes, community/city planning as a “process that gives communities a forum to build a common vision, a process of engagement and a way to build consensus about land-use policy issues”. (Beyea, W. 2009, page 55, para 1.)
When strong land-use planning rights were once granted to the smallest units of governments, the text re-invents this notion by involving community residents, leaders and formal/informal stakeholders in the process. This new notion is called Participatory Planning. In addition, participatory planning is supported with new information tools such as models/frameworks, methodologies and online training.
Mob: Gen Y says Thank You
Project Name and URL:
Gen Y says Thank You
http://www.youtube.com/watch?v=kwb_FjjTPTc&feature=PlayList&p=5AF42E83CD101283&playnext=1&playnext_from=PL&index=35
Location & Creator/Author Organisation:
Town Hall, Sydney – Jesus All About Life
Media and how it is used:
The project was aimed at getting people aware of Jesus. The event had a promo video posted on youtube and later tweeted on facebook and twitter. The media was used to call upon the Gen Y population to gather at one place and provide a free BBQ, entertainment and prayers for/to the general public.
Location & Creator/Author Organisation:
Town Hall, Sydney – Jesus All About Life
Media and how it is used:
The project was aimed at getting people aware of Jesus. The event had a promo video posted on youtube and later tweeted on facebook and twitter. The media was used to call upon the Gen Y population to gather at one place and provide a free BBQ, entertainment and prayers for/to the general public.
Points reflecting on its success:
- It was successful based on the number of participants who shared common goals/aims.
- The logistics, catering and management for this event was organised based on registered participants.
Flash Mob: Bondi Beach Gets Flipped!
Bondi Beach Gets Flipped
http://www.youtube.com/watch?v=v9rytUeq62k
Location & Creator/Author Organisation:
Bondi Beach, Sydney – Flip HD video cameras
Media and how it is used:
A promo clip of Flip's MinoHD USB video camera in action! The clip starts off with a lone individual walking pass a crowd of sunbathers and placed his boombox on the sand in the middle of the crowd and pressed play. One after the other, beachgoers joined in dancing/surfing on their towels in sync with the boombox. The quality of the clip was supposedly captured by Flip's MinoHD USB video camera.
Location & Creator/Author Organisation:
Bondi Beach, Sydney – Flip HD video cameras
Media and how it is used:
A promo clip of Flip's MinoHD USB video camera in action! The clip starts off with a lone individual walking pass a crowd of sunbathers and placed his boombox on the sand in the middle of the crowd and pressed play. One after the other, beachgoers joined in dancing/surfing on their towels in sync with the boombox. The quality of the clip was supposedly captured by Flip's MinoHD USB video camera.
Points reflecting on its success:
- The clip was appropriate for the product it was marketing/selling.
- The mob was at a popular location.
Reading - Qyoroview
Qyoroview is a system that has the ability to create a large scale street view from user generated content. The system is targetting the street view systems that are currently becoming quite popular, however, the need for vehicle mounted cameras renders the exercise to be very expensive, and hence only available to large companies.
The Qyoroview system utilises mobile phones that are equipped with both mobile phones and Global Positioning Systems (GPS) to allow users to capture their own street view photos and upload them with attached GPS data. The system then calculates the image location in respect to nearby vectors, and automatically resizes and clips the image into a street view gallery.
The Qyoroview system utilises mobile phones that are equipped with both mobile phones and Global Positioning Systems (GPS) to allow users to capture their own street view photos and upload them with attached GPS data. The system then calculates the image location in respect to nearby vectors, and automatically resizes and clips the image into a street view gallery.
Mob Tactics - Improv Everywhere
Link to Videos: http://www.youtube.com/user/ImprovEverywhere
Project Name and URL:
Improv Everywhere, http://improveverywhere.com/
Location & Creator/Author/Organisation:
New York City, created by Charlie Todd in 2001.
Media and how it is used:
The Improv Everywhere group causes scenes of chaos and joy in public places and they have executed over 100 missions utilising tens of thousands of undercover agents.
Points reflecting on its success:
The group advertises there comedic stunts on their website and various social media pages. There recent popularity has led to them being shown on the nightly news and various talk show programs including the David Letterman show. The group has a wide variety of stunts that it grows each year into larger and larger public mob events.
Project Name and URL:
Improv Everywhere, http://improveverywhere.com/
Location & Creator/Author/Organisation:
New York City, created by Charlie Todd in 2001.
Media and how it is used:
The Improv Everywhere group causes scenes of chaos and joy in public places and they have executed over 100 missions utilising tens of thousands of undercover agents.
Points reflecting on its success:
The group advertises there comedic stunts on their website and various social media pages. There recent popularity has led to them being shown on the nightly news and various talk show programs including the David Letterman show. The group has a wide variety of stunts that it grows each year into larger and larger public mob events.
Mob Tactics - Byte Night Morning Mob Sleep Out
Link to Video: http://www.silicon.com/videos/features/2007/09/06/flash-mob-sleepers-support-it-charity-60416903/
Project Name and URL:
Byte Night, http://www.bytenight.org.uk/index.cfm
Location & Creator/Author/Organisation:
London, created by 30 IT Professionals in approx. 1999.
Media and how it is used:
Byte Night is an annual sleep out night organised within the IT industry in support of Action for Children. The event requires people from the IT industry to sleep outside in the elements for one organised night per year in order to raise money and awareness for a charity for children (Action for Children) that is commited to helping the most vulnerable children and young people break through injustice, deprivation and inequality so they can achieve their full potential.
Points reflecting on its success:
The organisation now has on average 700 sleepers per year and raises approximately 450,000 pounds for the charity, however, these figures weren't always so high. In 2007, the organisation undertook a mob tactics approach to advertising the event. A flash mob descended upon a park next to City Hall in London to draw attention to Byte Night. The mob ran to the park in a group with their sleeping bags and blankets. Once at the park the mob lay down and pretended to sleep for a couple of minutes, after which they all got up and ran away just as quickly as they arrived. The stunt was a hit on the local news and online, and raised great awareness to the cause.
Project Name and URL:
Byte Night, http://www.bytenight.org.uk/index.cfm
Location & Creator/Author/Organisation:
London, created by 30 IT Professionals in approx. 1999.
Media and how it is used:
Byte Night is an annual sleep out night organised within the IT industry in support of Action for Children. The event requires people from the IT industry to sleep outside in the elements for one organised night per year in order to raise money and awareness for a charity for children (Action for Children) that is commited to helping the most vulnerable children and young people break through injustice, deprivation and inequality so they can achieve their full potential.
Points reflecting on its success:
The organisation now has on average 700 sleepers per year and raises approximately 450,000 pounds for the charity, however, these figures weren't always so high. In 2007, the organisation undertook a mob tactics approach to advertising the event. A flash mob descended upon a park next to City Hall in London to draw attention to Byte Night. The mob ran to the park in a group with their sleeping bags and blankets. Once at the park the mob lay down and pretended to sleep for a couple of minutes, after which they all got up and ran away just as quickly as they arrived. The stunt was a hit on the local news and online, and raised great awareness to the cause.
Reading: The Figmentum Project
Figmentum is an experimental art project known as a ‘living wall’ which explores how social media networking communities can be visually represented. The community is asked to respond to simple questions which are posted online from their website that is accessed such as “Are you hungry?” to which you would respond accordingly. From the answer, a colour is given to represent the mood that appears on the artwork through a script/ code and shape, to represent the amount of people contributing to it. The artwork is then refreshed with current mood responses every 2 minutes appearing on the artwork over the time lapse of a week. As a result from viewing the artwork, the community are able to measure their mood or energy levels against other member of their community.
Through the exploration and study of these communities which are a joint connection of technology and people, the focus of the paper explores through the project and research, the potential possibilities of communicating intangible emotions within social communities and how to address and design “site specific information and communication technologies (ICTs) to foster community sentiment” (Morgan, C., 2009, pg. 144, para. 1). And furthermore, explore the social capital of shared experiences, trust, knowledge and authorship within these internet communities online.
Through the exploration and study of these communities which are a joint connection of technology and people, the focus of the paper explores through the project and research, the potential possibilities of communicating intangible emotions within social communities and how to address and design “site specific information and communication technologies (ICTs) to foster community sentiment” (Morgan, C., 2009, pg. 144, para. 1). And furthermore, explore the social capital of shared experiences, trust, knowledge and authorship within these internet communities online.
Sunday, February 7, 2010
Mob Tactics - Smirnoff 'Be There' Campaign
Project Name and URL:
Smirnoff 'Be There' Campaign, https://www.smirnoff.com/
Location & Creator/Author/Organisation:
International, Smirnoff and random entrants.
Media and how it is used:
In 2009, Smirnoff announced a new promotional campaign titled the "Be There" parties. The parties began with a competition where entrants sent in their ideas for the most extraordinary and unique event. A winner was chosen and given a small grant to organise the events, where the only condition was that Smirnoff had to be served. The parties have evolved and through online social media have expanded all over the globe with Smirnoff "Be There" events being held on a regular basis.
Points reflecting on its success:
The events are only advertised through social media where members are the only ones that have access to the guest list. Therefore if you would like to join one of these exclusive events, you must register your interest as a follower on various social media websites in order to get on the guest list and receive updated information as to each event. The events contain a mob of people that get together and go out and do extraordinary things together, however, there is also world famous DJ's, visual, and performative artists present that keep the party rolling. The company has also added a couple of catch phrases to the events that are linked on the ads and have become somewhat popular terms: "Life is calling, Be There" and "Can you say I was There?"
Similar Projects: Post Secret
http://www.postsecret.blogspot.com/
Post Secret is an online Blog which people from around the world send in postcards containing images revealing their secrets. It is a community art project that celebrates peoples thoughts and secrets.
A similar concept can be used in Newcastle, by allowing people to post up their artwork of what the future of the city could be on the myNewcastle website.
Digital Mobbing, Physical Mobbing, Flash Mobbing
“mob |mäb|
noun
a large crowd of people, esp. one that is disorderly and intent on causing trouble or violence : a mob of protesters.
• (usu. the Mob) the Mafia or a similar criminal organization.
• ( the mob) the ordinary people : the age-old fear that the mob may organize to destroy the last vestiges of civilized life.
verb ( mobbed |mɑbd|, mobbing |mɑbɪŋ|) [ trans. ] (often be mobbed)
crowd around (someone) in an unruly and excitable way in order to admire or attack them : he was mobbed by autograph hunters.
• (of a group of birds or mammals) surround and attack (a predator or other source of threat) in order to drive it off.
• crowd into (a building or place) : an unruly crowd mobbed the White House during an inaugural reception.
DERIVATIVES
mobber |ˈmɑbər| noun
ORIGIN late 17th cent.: abbreviation of archaic mobile, short for Latin mobile vulgus ‘excitable crowd.’”
Courtesy of Apple Dictionary. Version 2.0.3 (51.5), 2007
The mob has been successfully used in a number of different contexts to perpetuate social, political or economic change. In relation to social media strategy, the important questions which arises is what differs between digital mobbing and the physical mobbing which is synonymous with political demonstration. For example, what's the mail difference between sending thousands of emails to a politican vs. sending thousands of people to the politician's door? Is it just the threat of violence, the change is the composition of your “comfortable space” or is it something completely different?From what we've discussed in class and from examples found, in recent times the best physical mobbing has been perpetuated by a digital mobbing.
Before I get into political mobbing, the idea of mobbing has been more widely and recently used through Flashmobbing. Utilised by some for political purposes, they were originally created to serve more of a social goal. The most well known examples to date however are economically goal oriented. Flashmobbing with an economic goal does not get every individual involved to buy a product, but rather for the exposure of a brand through viral video.
Project Name and URL:
T-Mobile Liverpool Street Station Group Dance Ad - http://www.youtube.com/watch?v=VQ3d3KigPQM
Location & Creator/Author Organisation:
Liverpool Street Station – T-Mobile
Media and how it is used.
The aim of the project was to create a large scale spectacle in a well populated area. In this case, a long dance sequence was performed in Liverpool Street Station, London. The aim was for this spectacle to prompt mobile phone recording at the event, phone calls and overall conversation where the brand would be associated with it. It was created by the advertising firm, Saachi & Saachi.
Points reflecting on its success:
The video on YouTube has received 17,510,133 views (current for 7th February 2010) and it has perpetuated a number of other Flashmob scenarios which have been successful in advertising other brands in the last year.
More discussion later on the differences between digital, physical and flash mobbing
noun
a large crowd of people, esp. one that is disorderly and intent on causing trouble or violence : a mob of protesters.
• (usu. the Mob) the Mafia or a similar criminal organization.
• ( the mob) the ordinary people : the age-old fear that the mob may organize to destroy the last vestiges of civilized life.
verb ( mobbed |mɑbd|, mobbing |mɑbɪŋ|) [ trans. ] (often be mobbed)
crowd around (someone) in an unruly and excitable way in order to admire or attack them : he was mobbed by autograph hunters.
• (of a group of birds or mammals) surround and attack (a predator or other source of threat) in order to drive it off.
• crowd into (a building or place) : an unruly crowd mobbed the White House during an inaugural reception.
DERIVATIVES
mobber |ˈmɑbər| noun
ORIGIN late 17th cent.: abbreviation of archaic mobile, short for Latin mobile vulgus ‘excitable crowd.’”
Courtesy of Apple Dictionary. Version 2.0.3 (51.5), 2007
The mob has been successfully used in a number of different contexts to perpetuate social, political or economic change. In relation to social media strategy, the important questions which arises is what differs between digital mobbing and the physical mobbing which is synonymous with political demonstration. For example, what's the mail difference between sending thousands of emails to a politican vs. sending thousands of people to the politician's door? Is it just the threat of violence, the change is the composition of your “comfortable space” or is it something completely different?From what we've discussed in class and from examples found, in recent times the best physical mobbing has been perpetuated by a digital mobbing.
Before I get into political mobbing, the idea of mobbing has been more widely and recently used through Flashmobbing. Utilised by some for political purposes, they were originally created to serve more of a social goal. The most well known examples to date however are economically goal oriented. Flashmobbing with an economic goal does not get every individual involved to buy a product, but rather for the exposure of a brand through viral video.
Project Name and URL:
T-Mobile Liverpool Street Station Group Dance Ad - http://www.youtube.com/watch?v=VQ3d3KigPQM
Location & Creator/Author Organisation:
Liverpool Street Station – T-Mobile
Media and how it is used.
The aim of the project was to create a large scale spectacle in a well populated area. In this case, a long dance sequence was performed in Liverpool Street Station, London. The aim was for this spectacle to prompt mobile phone recording at the event, phone calls and overall conversation where the brand would be associated with it. It was created by the advertising firm, Saachi & Saachi.
Points reflecting on its success:
The video on YouTube has received 17,510,133 views (current for 7th February 2010) and it has perpetuated a number of other Flashmob scenarios which have been successful in advertising other brands in the last year.
More discussion later on the differences between digital, physical and flash mobbing
Reading - Triggering Civic Participation at the Urban Level
Synopsis
ChapterVIII: Moments and Modes for triggering Civic Participation at the Urban Level by Fiorella De Cindio, lnes Di Loreto, Cristian Peraboni
The article tries to explore, with the use case studies; the way that web based participation is able to perpetuate continuing real world change rather that the somewhat sporadic nature of the bulk of web based activism. In relation to marshalling continuing commitment online, they mark the importance of “civic intelligence”(Schuler, 2001 as cited in Cindio, Loreto & Peraboni), a hub of knowledge formulating the basis for discussion and engagement.
Through their first case study, ComunaliMilano 2006 (a website established in the lead up to the city elections), a couple of points became important to its success. Firstly, is an easily understood user interface – in this case, a public discussion space surrounded by personalised online space. Secondly, the content needs to be continually evolving with which ever topic it wishes to engage with. And thirdly and perhaps most importantly, web activism or “e-participation” (Cindio, Loreto & Peraboni) needs to fulfil a need. In this case, the website facilitated the need for there to be an continuing information exchange between candidates and their voters over a number of different issues which would fluctuate in importance.
The information the authors are careful to mention is that although the cases they have chosen have been successful, there still remains a lot unknown about the what makes an online campaign succeed. There is not one formula which can ensure the triumph of web-based activism.
ChapterVIII: Moments and Modes for triggering Civic Participation at the Urban Level by Fiorella De Cindio, lnes Di Loreto, Cristian Peraboni
The article tries to explore, with the use case studies; the way that web based participation is able to perpetuate continuing real world change rather that the somewhat sporadic nature of the bulk of web based activism. In relation to marshalling continuing commitment online, they mark the importance of “civic intelligence”(Schuler, 2001 as cited in Cindio, Loreto & Peraboni), a hub of knowledge formulating the basis for discussion and engagement.
Through their first case study, ComunaliMilano 2006 (a website established in the lead up to the city elections), a couple of points became important to its success. Firstly, is an easily understood user interface – in this case, a public discussion space surrounded by personalised online space. Secondly, the content needs to be continually evolving with which ever topic it wishes to engage with. And thirdly and perhaps most importantly, web activism or “e-participation” (Cindio, Loreto & Peraboni) needs to fulfil a need. In this case, the website facilitated the need for there to be an continuing information exchange between candidates and their voters over a number of different issues which would fluctuate in importance.
The information the authors are careful to mention is that although the cases they have chosen have been successful, there still remains a lot unknown about the what makes an online campaign succeed. There is not one formula which can ensure the triumph of web-based activism.
Similar Projects: Art For Social Change
http://www.artforsocialchange.net/home.html
Art for Social change is an organisation which believes in the usage of art to change the actions, perceptions and beliefs of people. See the above link.
Mobbing Techniques: Youth Decide
Project Name and URL:
Youth Decide http://www.youtube.com/watch?v=1hMHLaeMngE
Location & Creator/Author/Organisation:
Flinders Street Station/ Youth Decide http://www.youthdecide.com.au/
Media and how it is used:
Youth Decide is a climate activism community who make the community aware of climate change. The communities main form of organisation and information is on its website http://www.youthdecide.com.au/. Youth Decide is promoted using social media such as twitter, facebook, mySpace and BeBo.
Youth Decide http://www.youtube.com/watch?v=1hMHLaeMngE
Location & Creator/Author/Organisation:
Flinders Street Station/ Youth Decide http://www.youthdecide.com.au/
Media and how it is used:
Youth Decide is a climate activism community who make the community aware of climate change. The communities main form of organisation and information is on its website http://www.youthdecide.com.au/. Youth Decide is promoted using social media such as twitter, facebook, mySpace and BeBo.
Points reflecting on its success:
The success of Youth Decide lies in the format of its organisation, which allows any member to host a local event. The website has resources for the users to use in order to promote their event such as information on how to attract media and how to hold a successful community event.
Sydney Flash Mob Freeze
Project Name and URL:
Sydney Flash Mob Freeze, http://www.sydneyflashmob.com/
Location & Creator/Author/Organisation:
Pitt St Mall, Martin Place, Sydney CBD/ Matthew Van Roon/ Sydney Flash Mob.
Media and how it is used:
A Facebook Event was created and sent to 42,000 users from which 3700 confirmed their participation. A Facebook group with 946 members is also created. The Facebook group allows any Facebook user to join and be up to date with the next flash mob event. See http://www.facebook.com/group.php?v=wall&gid=21615191005
Points reflecting on its success:
The stunt is successful as it was organised soley on facebook and spread to attract 3700 participants. The stunt was aired on the Sydney Evening News and the 7pm Project, on channel 10 also did a story featuring sydney Flash Mobs. The video on Youtube has had over 155, 000 views.
Sydney Flash Mob Freeze, http://www.sydneyflashmob.com/
Location & Creator/Author/Organisation:
Pitt St Mall, Martin Place, Sydney CBD/ Matthew Van Roon/ Sydney Flash Mob.
Media and how it is used:
A Facebook Event was created and sent to 42,000 users from which 3700 confirmed their participation. A Facebook group with 946 members is also created. The Facebook group allows any Facebook user to join and be up to date with the next flash mob event. See http://www.facebook.com/group.php?v=wall&gid=21615191005
Points reflecting on its success:
The stunt is successful as it was organised soley on facebook and spread to attract 3700 participants. The stunt was aired on the Sydney Evening News and the 7pm Project, on channel 10 also did a story featuring sydney Flash Mobs. The video on Youtube has had over 155, 000 views.
Citizen Science- Synopsis
The text explores the potential of mobile phones to provide users with real time environmental data about the location, weather, temperature, and air quality etc. of their surroundings. The new sensor rich mobile technology has the potential to inform everyday citizens about how their lifestyle choices make an impact in the quality of the world we live in. In the long term, real time environmental information provided via mobile phones can encourage citizens to make meaningful local and global changes to their environment.
The concept of Urban Computing is also explored in the text. Urban computing is the integration of lifestyles and technologies in public urban places. Urban Computing is broken into 5 themes: People, Place, Infrastructure, Architecture and Flow.
The notion of Urban Computing is coupled with a series of design scenarios where in experiments using mobile phones which contain Bluetooth tracking devices and air quality sensors were given to local residents. The data from each individual’s device could be used to inform both the user and the wider community of the varying air quality levels in their local area. Data could also be compared to other cities, states and countries. It is anticipated that the overall effect of an Urban Computing System has the potential to make individuals more aware of their surroundings, and collectively learn and lobby for change in their community.
Carrotmob
Carrotmob Makes It Rain from carrotmob on Vimeo.
Project Name and URL:
Carrotmob
www.carrotmob.org
Location & Creator/Author/Organisation:
Major Cities i.e. New York, Brussels, Sydney; Carrotmob is a project of Virgance - A for-profit activism company.
Media and how it is used:
Location & Creator/Author/Organisation:
Major Cities i.e. New York, Brussels, Sydney; Carrotmob is a project of Virgance - A for-profit activism company.
Media and how it is used:
- Twitter, Facebook - creator posted a one-off event, invite and tweet to network of friends who then on a particular day would mob a shop in order to reward the businesses who are making the most socially responsible decisions.
- Blogs and photos from mobile phones were used to show how the Carrotmob went on the day.
- It's a win-win situation; it has measurable results; its fun; its simple to organise
- A new method of activism
Mob Research: 100 Single Ladies
Project Name and URL:
100 Single Ladies (http://www.tridentunwrapped.co.uk/Pages/homeflash.aspx#/home).
Location & Creator/Author/Organisation:
Piccadilly Circus, London for Trident Unwrapped.
Media and how it is used:
In celebration of Trident's free Beyoncé gig in Novemenber 2009, the company filmed a short clip with 100 women performing Beyoncé's Single Ladies (Put a Ring on it) in Piccadilly Circus, London as a means of promotion.
Points reflecting on its success:
The stunt similar to that of 'In search of Maria' has been somewhat successful attracting over 3 million viewers on YouTube although not as many views in comparison.
Mob Research: In search of Maria
Project Name and URL:
In search of Maria (http://www.vtm.be/op-zoek-naar-maria-2009/).
Location & Creator/Author/Organisation:
Central Station. Antwerp, Belgium.
Media and how it is used:
Originally used as a promotional stunt to promote a Belgian tv program for the lead role in the musical The Sound of Music, it gathered 200 dancers to perform at Central Station Antwerp in Belgium on the 23rd, of March 2009 at 8am which attracted hundreds of people who thoroughly enjoyed the performance.
Points reflecting on its success:
The stunt was a great success as a means for promotion attracting everyday commuters at the station and surprising them. Since then it has been viral on YouTube attracting over 14 million viewers as well as dozens of related videos of similar footage.
Mob Research: Silent Rave New York
Project Name and URL:
Silent Rave New York - Dance in the streets, not in your room! (http://www.facebook.com/group.php?gid=24032096712).
Location & Creator/Author/Organisation:
Jonnie Wesson. Facebook group leader.
Media and how it is used:
Silent rave/ mobile club/ silent disco aims to simply gather hopefully a large amount of people in a space at an arranged time, turn on their iPods and start dancing to whatever type of music they like. Facebook is used to as a vehicle to communicate to those in the group of the pre-arranged time of where the Silent Rave was held (Union Square) and urged to bring along friends - the more the merrier. It was originally intended as a one-off event for fun but due to its popular success, held a second event in mid 2008. These silent raves are now popping up everywhere in Europe.
Points reflecting on its success:
Able to bring a large group of people together just by one means of social media - Facebook and word of mouth for one simple objective: having fun and dancing with their iPods plugged IN. Even in the idea's simplicity, it was very effective.
Wednesday, February 3, 2010
Historic Mapping on the iPhone
Project Name and URL: Historic Mapping on iPhone/ Android- Walk Through Time;
http://digitalurban.blogspot.com/2009/12/historic-mapping-on-iphoneandroid-walk.html
Location/Creator/ Author/Organization: Edinburgh College of Art and Edinburgh University
Media and how it is used: The application can be used on a smart phone such as a iPhone or an Android. The application utilizes a GPS signal to locate where the user is standing in real-time. The user can then select a map from history and overlay the historical information on the current map. The iPhone application allows people to receive an urban understanding of the history of a city.
Points reflecting on its success: The application so successful as it provides the users with another level of information about the context in which they are in. The ability to configure historical routes and the concept of standing on a road which no longer exists in real-time is also appealing.
Points possible to transfer to the Newcastle context:
A smart phone application which relates to the context of Newcastle, such as a historical map of Newcastle when Hunter Street was the main intersection to tramlines across the state, or a map showing the gradual decay of the city. The application can be an educational tool for helping tourists and visitors understand the context of the current city.
ConQwest
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The above images: http://homepages.nyu.edu/~dc788/conqwest/about.html
Project Name and URL: ConQwest, http://homepages.nyu.edu/~dc788/conqwest/about.html
Location/Creator/ Author/Organization: Manhattan/ Frank Lantz + Mattia Romeo/ ConQuest/ Semacode.
Media and how it is used: QR code or Semacode is 2 dimensional code which when scanned provides a real-time hyperlink to the user. The QR code is used to create an urban game. A QR code sticker is placed around the city on the day of the game, on billboards, street signs and windows, whilst some are revealed by talking to people. A person uses the camera on their phone to scan the QR code, and when the code is scanned it is logged on the ConQwest HQ and points are awarded. The QR codes also contain clues which reveal the ‘Super Treasure’.
Points reflecting on its success:
125 people consisting of 5 teams played in ConQwest. The urban game allows tourists and visitors to view the city in a different way. Scanning the QR codes provide an efficient way of mapping the route/ paths people take through the city, whilst also identifying revealing clues to the ‘super Treasure’.
Points possible to transfer to the Newcastle context:
Implementing and advertising the ConQwest game in Newcastle and installing QR codes throughout various art installations throughout the city, can create a unique game, in which people especially to travel to Newcastle to participate, and whilst doing so they are able to appreciate the art, culture and scenery the city has to offer.
Tuesday, February 2, 2010
Twestival
Project Name and URL:
Location/Creator/ Author/Organization: Amanda Rose/ Twitter
Media and how it is used: Twitter is virtual community which allows people to communicate in short text messages globally.
The notion of the Twestival originated from a small group of people who wanted to organize an offline social fundraising event. A lot of event planning went into organizing the event before it could be posted or ‘Tweeted’ online, such as preparing all the legal documentation, building a website etc. When the Tweet was originally posted 128 cities signed up within the first week- as the event became of a global scale it became necessary to find event organizers and create event teams for each city. Finding the right people to manage the event was easy to find as twitter connected people and programs such as Skype allowed them to work together and organize the event. The Twestival teams created local communities people didn’t know they had and it also encouraged team loyalty and spirit, ensuring that main focus remained on the fundraising.
Points reflecting on its success: The Twestival raised over $250 million dollars for the charity: Water foundation. The main success lies in the creation of local Twestival communities which were created with Twitter. The creation of Twestival webpage in which each city had its own blog page where team members could upload their experiences towards the project. The blog page acted as a ‘hub page’ in which it allowed the local team to communicate and upload posts, whilst the global community gained greater understanding of the Twestival in their city.
Points possible to transfer to the Newcastle context:
Creating a local Twestival in Newcastle can encourage people to visit Newcastle for a public charitable event. Twitter is a social media tool in which word spreads fast and many people can be informed of an event. As experienced in the Twestival, the usage of Twitter to create an event can inspire a local community which previously never existed.
Haiti Earth Quake on Open Street Map
Project Name and URL: Haiti Earth Quake on Open Street Map
http://www.harrywood.co.uk/blog/2010/01/21/haiti-earthquake-on-openstreetmap/
Location/Creator/ Author/Organization: Harry Wood/ Open Street maps
Media and how it is used: Open Street Map is an editable global mapping tool, which enables users to use a wide array of techniques to map any location in the world. Map data can be based on high-resolution satellite imagery of cities, which are initially traced over, and then GPS data and local people are taught how to survey existing streets which is then applied to the map.
The Haiti Earth Quake disaster map was created in under 48 hours due to the efforts of the Open Street Maps community, which consists of people from around the world who virtually collaborated their efforts to help the people in Haiti.
As Open Street Map is an open license map, hence it allows anybody to access and use the map information such as aid groups, rescue teams and the locals. The map can be accessed from Garmin units mobile devices, online applications, even be printed out at a large scale.
Additional local information can be added to the map due to the open tagging approach, allowing people to create special tags such as refuge camps and building damage, based on the knowledge of the locals.
Points reflecting on its success:
As the Open Street Map community is a virtual internet community, it has hte potential to grow rapidly and hence create maps of distaster zones in a very short period of time. The wide accessibility of the map in different formats is a great advantage, as it enables people to have an constantly updated map with them at times of emergency. The open tagging approach also allows users and locals to tag sites specific to the area, which responds to current context of the city.
Points possible to transfer to the Newcastle context:
The open tagging tool in Open Street Maps has the potential to allow users to tag the temporary art installations and events that occur Newcastle. As the maps are easily accessible and continuously updated, it can consistently advertise new events and installations in Newcastle to anybody who has virtual access to the map. It will also always give tourists and those passing by Newcastle the directions to stop by and have a look at the new events and installations.
Blog Action Day 2008
Project Name and URL: Blog Action Day 2008
Location/Creator/ Author/ Organisation-The Causecast/ Max and Jason/ Blog Action Day
Media and how it is used: Blog Action Day brings together bloggers together from around the world to focus on one issue ‘Poverty’. 13,000 bloggers communicated to 13 million people about their views on preventing ‘poverty’ around the world.
Points reflecting on its success:
Blog Action Day makes the virtual world aware of one critical issue addressing the world for one day. Blog Action Day has made millions of blog readers worldwide aware about the issue of poverty. Blog Action Day has resulted in people taking action to prevent poverty. For example a torrent downloading company has asked it users to donate a small portion of the money they save from downloading to support poverty. Local business also supported the issue by donating their profits to charities which prevent poverty.
Points possible to transfer to Newcastle context:
On a smaller scale, hosting a event similar to Blog action day, which encourages locals, students and visitors in Newcastle to voice their opinions about Newcastle- its problems and its highlights. The blogs will make the wider public aware about the current Newcastle situation, as well as bring the local community together to promote change in the city.
Get Together Demo
Get Together Demo from Adam Little on Vimeo.
Project Name and URL: ‘Get Together Demo’ http://www.vimeo.com/6326025
Location/Creator/ Author/ Organisation- Adam Little
Media and how it is used: ‘Get Together’ is a social media concept which uses a combination of SMS and the web to connect people and organise events. The event organiser creates an event on the website ‘Get Together’ and the event is given a unique phone number which all guests can use to communicate with one another. The event creator can then sync their phone contacts to the website and send out a SMS invitation for the event, friends of friends can also join the event by sending a message to the event number. The website allows the creator to select a location, time and date, and even define roles necessary to organise the event. The mobile and web combination enables people who have joined to the event to instantly post suggestions, receive feedback, accept roles and responsibly regarding the event by sending a SMS to the event phone number.
When the event is over, the website remains for friends to upload photos of the event and maintain contact with new acquaintances.
Points reflecting on its success:
The ‘Get Together’ concept successfully integrates the web and mobile communication allowing the users to instantly receive SMS messages which are also logged on the event page of the website. The ‘Get Together’ concept makes organising and publicising events faster and easier.
Points possible to transfer to Newcastle context:
A similar concept to ‘Get Together’ can be beneficial to organise and inform the Newcastle community of public events in the area. It can also be used to organise and promote the City Switch event in Newcastle.
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