Project Name and URL: The Portable Film Festival - http://portablefilmfestival.com/background.php Location & Creator/Author/Organisation: Australia
Media and How it is used: It uses many forms of technology for the distribution and creation of film. Unlike other film festivals it exists solely online and all films can be downloaded to phones and computers. All films must be portable, in that way they increase their accessibility as well as exposure.
Points Reflecting on its success: They’re into their third year and in association with the Melbourne International Film Festival, film makers have the opportunity to showcase their work at a physical film festival. other Festivals include Falls Festival, Lonely Planet
Points of possible transfer to the Newcastle context: Introduction of the element of international interaction and recognition. Also the idea of engaging with a topic (possibly Newcastle) through the medium of film.
image above from:http://www.youtube.com/user/sydneyoperahouse
Project Name and URL: My Mutation - http://www.youtube.com/user/sydneyoperahouse
Location & Creator/Author/Organisation: The Sydney Opera House
Media and How it is used: YouTube. My Mutation was an online dance competition held in the lead up to the Sydney Dance Festival where a dance routine was posted online which was then to be “mutated” by the entrant. Videos were then uploaded and a winner chosen to dance at the festival
Points Reflecting on its success: Only a relative success as the competition was aimed to attract a larger audience to dance. However the bulk of entrants happened to be dancers. Also the competition failed to gain other media attention.
Points of possible transfer to the Newcastle context: Similar points can be transferred to this project as from the Portable Film Festival, however this one focuses in on individuality. Maybe some sort of “Make Newcastle yours” idea or investing in the idea of personal however collective ownership
image above from: http://www.airplot.org.uk/
Project Name and URL: Greenpeace Airplot Project - http://www.airplot.org.uk/
Location & Creator/Author/Organisation: Greenpeace UK
Media and How it is used: Website and sign up service. The Airport project aims to stop the construction of the third runway at Heathrow Airport, London. Their strategy was to purchase a plot of land in the centre of the land intended for development. In order for the UK government to legally seize the land, they must serve each of the owners in person, this includes beneficial owners. Greenpeace’s strategy is to obtain 100,000 beneficial owners in order to stop the runway being developed because 100,000 owners, located internationally would have to be served in person.
Points Reflecting on its success: Currently there are 60077 beneficial owners from around the world which has for the moment, halted development on the third runway
Points of possible transfer to the Newcastle context: The idea that you are personally responsible for the activism. Petitions are just a list of names, this method emphasises the importance of your physical existence and that by existing you can change something. It works off the ideas of personal ownership of your own country that you have control.
image above from: http://www.inrainbows.com/
Project Name and URL: In Rainbows Album Release - http://www.inrainbows.com/
Location & Creator/Author/Organisation: Radiohead
Media and How it is used: Online media. On the 10th October the Radiohead album “In Rainbows” was released independently from the band’s website without a prescribed price. People were given to opportunity to pay at their discretion, this includes playing nothing.
Points Reflecting on its success: Although figures were not officially released by the record company, it is reported that Radiohead sold 1.2 million copies of the “In Rainbows” album. Such an unusual method of distribution brought additional attention to the record.
Points of possible transfer to the Newcastle context: Its about giving people a stake in what they love, or in this case where they live. Fans in this case were given the power to ensure the success or failure of the record. You give the inhabitants a stake in the success of their own city. E.g. people can put in one dollar a month into renew Newcastle ($12 a year). Then you have money to invest in events and people can actually feel a part of the work occurring in Newcastle rather than just shopping in the stores.
image above from:
http://www.abc.net.au/triplej/hottest100/09/
Project Name and URL: Triple J Hottest 100 - http://www.abc.net.au/triplej/hottest100/09/
Location & Creator/Author/Organisation: ABC/Triple J – Australia
Media and How its used: Radio and Internet. Listeners are encouraged to vote for their top ten songs of the year which are submitted online. These votes are collated to formulate the Hottest 100 (most popular) songs of the year. The 100 songs are then counted down from midday on Australia Day.
Points Reflecting on its success: Officially the Hottest 100 has been running since 1989 and has run every year since, making it 20 years running. This year it attracted more than a million votes. This poll is successful due to personal responsibility and events that have cumulated around it as it has grown larger. These include the radio telecast, live event broadcasting (2008 Hottest 100 at Hyde Park and previous years at the Big Day Out) and house parties which are encouraged. This is also beneficial for record companies as people relisten to the music of the last year
Points of possible transfer to the Newcastle context: There are opportunities to get the public involved in maybe which project go where. So if there's one shop and 3 businesses which would like to use the space, maybe there could be a vote as to who would occupy it. And everyone could come to the grand opening.
Part 2. Coming Soon
image above from:http://www.greenpeace.org/international/campaigns/oceans/whaling/great-whale-trail/mrsplashypants
